Product portfolio management is essential to any company's value chain. We help develop product offerings in selected therapeutic areas, refine commercial strategies and pricing, conduct launches/promotions for new and existing products. Basing our assumptions on clear understanding of local market, regulatory issues and decision-making at different levels we deliver advanced consumer targeting and segmentation. Assisting in developing a robust product portfolio we drive growth and profitability for our clients.

Find the solution that fits your needs!
  • How do you boost your portfolio sales?
  • How to create a successful product launch?
  • What should be done to accelerate Market Access?
  • What partners to choose?
  • What niches should be explored and developed?
  • What should be done with a new molecule?
Maximize the commercial value of your current assets

What should be done to boost your portfolio sales?

Recommendations on your brand/company promotion priorities

channels and activities
promo mapping, stakeholder mapping
FF evaluation and grading
critical success factors
Portfolio expansion/ tapping new markets

What should be done with a new molecule?

  • Market potential evaluation, sales forecast and pricing
  • Indications expected to get MA
  • Customer segments and promotion channels
  • Dosage forms
  • Promo mapping, tools to attract and engage your target audience
  • Promotion and distribution strategy
  • Investment needs at different stages of product life cycle
Tapping new markets

What niches/segments should be explored?

Key priorities and strategies:

evaluation of opportunities
recommendations for capturing new niches/segments
identifying appropriate promotion channels
promo mapping
tools to attract and engage your target audience
  • Optimization of brand plans
  • Assessment of product launch tactics
  • Developing product launch strategies
  • Stakeholder mapping
  • Targeting selected regions/clinics
  • Identifying appropriate promotion channels
  • Licensing and Partnerships
  • KOLs
  • Procurement Officers
  • Heads of Clinic Departments /HCPs
  • Patients/ patients’ relatives
  • Heads of Pharmacies /Pharmacists
  • Consumers/pharmacy visitors
  • Pharma /Distributors
  • Federal and regional healthcare administrators